SPARK Assessment + Discovery Bundle
SPARK is Ignite AI's bundled AI discovery audit for UK SMEs. 18-dimension readiness assessment, human capability mapping, and a nine-seat adversarial advisory board pressure-test. From £5,000. 4 to 6 weeks. Delivered by Chris Duffy directly.
SPARK is Ignite AI's structured AI discovery audit for UK SMEs. Over 4 to 6 weeks, Chris assesses 18 dimensions of your organisation's AI readiness across five groups: Strategic Foundation, Leadership and Culture, Governance and Ethics, Capability and Enablement, and Implementation and Scaling.
It answers a single question: will AI actually work in your business, and if so, where should you start? The output is a written Findings Report, a scored evidence summary, a Human Capability map, and verdicts from a nine-seat adversarial advisory board, plus a 90-minute Findings Session with Chris.
A written document, typically 60 to 80 pages. Every one of the 18 dimensions scored 1 to 5 with supporting evidence. Your Balance Factor classification. Red Flags. 90-day Quick Wins roadmap. Prioritised next-move recommendations. Yours to keep.
Your 18 scores written up with the evidence behind each, plus commentary on common UK SME patterns at each maturity level. Refresh and benchmark against yourself six months from now.
Sceptic identification. AI champion mapping. Change-readiness signal. The named individuals across your business who will defend or block adoption, and what to do about each.
Written verdicts from all nine permanent advisor seats plus the rotating industry guest. Disagreements documented as Resolved, Conditional, or Unresolved. Unresolved tensions are the most valuable part of the report.
Pressure-test the numbers. Translation session: what it means for your business specifically. Answer every question your leadership team has. This is where the report stops being a document and starts being a decision.
Every dimension scored 1 to 5 with evidence, across five groups.
Strategic Foundation
Leadership and Culture
Governance and Ethics
Capability and Enablement
Implementation and Scaling
Plus
A Balance Factor classification (Tech-Heavy, Culture-Ready, Strategy-Light, Governance-Shallow, or Blocked) identifying the imbalance pattern your organisation is carrying. The Balance Factor shapes what to do first.
Most AI projects do not fail because the technology is wrong. They fail because the people around it are not ready, or are not aligned, or are quietly opposed. Generic readiness scores miss this entirely.
The Human Capability Map names individuals across your business: who the sceptics are, who the AI champions are, where change fatigue is highest, where buy-in is missing. Built from leadership interviews, frontline sampling, and direct observation.
You walk away with a sceptic-by-name briefing, a champion identification map, and a change-readiness signal for each functional team. This is what makes the difference between a Findings Report that sits on a shelf and one that gets actioned in week 2.
Differentiator
A structured review process, not a reassurance exercise. Each seat operates from a named expert intellectual model with a specific analytical methodology. The board's job is to find what is wrong with your AI thinking before you commit capital. Not to validate.
1. Reduces sycophancy
A flat executive review tells you what you want to hear. Nine adversarial seats reading from named-expert intellectual models do not.
2. Reduces confirmation bias
Each advisor challenges the others' findings against an evidence standard. Disagreements documented as Resolved, Conditional, or Unresolved. Unresolved tensions are the most valuable part of the report.
3. Opens possibilities a small team would not see
Nine intellectual models running over the same evidence base produces options that any single perspective would miss.
Every seat produces a written verdict graded against an evidence standard (Observed / Corroborated / Inferred / Assumed). Disagreements documented with three resolution outcomes: Resolved, Conditional, or Unresolved. Unresolved tensions are the most valuable part of the report.
Phase 1
60-minute scoping call. You describe your business, current AI usage, reason for commissioning SPARK. We confirm engagement scope, stakeholder list, interview schedule. You receive a written Engagement Letter and Evidence Request List.
Phase 2
Leadership interviews (MD, COO, CFO, CIO/CTO and up to four more leaders). Frontline sampling (4 to 8 staff) for cultural triangulation. Document review against the Evidence Request List. Chris personally scores every dimension and builds the Human Capability map.
Phase 3
Nine-seat adversarial review against the evidence base. Each seat produces a written verdict. Disagreements documented. Rotating industry guest activated based on your sector.
Phase 4
Findings Report delivered (electronic, branded, confidential). Scored Evidence Summary activated. 90-minute Findings Session with Chris plus whoever you invite. 30-day follow-up window for questions.
From £5,000
4 to 6 weeks, UK-based delivery, 100% of findings kept by you regardless of next step.
£5,000 is the floor for typical SME engagements. Larger or multi-site organisations scope higher. Delivered by Chris Duffy directly. The person who designs the diagnostic is the person who delivers it.
Most SPARK engagements feed into one of four delivery paths. You are under no obligation to continue. The Report is yours either way.
AI Manifesto + ISO 42001, two packages at £3,500 each. Tech and Human Governance.
Role-specific AI training. Executive Briefing, Leadership Programme, Team Workshops, Custom.
£7,500 flat fee. One day on-site. Signed AI Manifesto and 90-day plan by 17:00.
Six layers, three builds, three support flavours. From £196 to £5,000/month, plus Enterprise.
An AI discovery audit is a structured diagnostic of an organisation's readiness to deploy AI productively. It assesses the operating model around the technology (governance, culture, leadership alignment, skills, data, processes) rather than the technology itself, and produces a written Findings Report that tells you where you stand, where the gaps are, and what to do first. SPARK is Ignite AI's bundled AI discovery audit for UK SMEs.
An AI readiness assessment scores an organisation's preparedness across structured dimensions, identifying which gaps will block AI from delivering value. SPARK assesses 18 dimensions across 5 groups: Strategic Foundation, Leadership and Culture, Governance and Ethics, Capability and Enablement, and Implementation and Scaling. Each dimension is scored 1 to 5 with evidence.
SPARK is delivered by Chris Duffy directly: senior practitioner, not a team of analysts. AI-specific, not general strategy. From £5,000, not six figures. 4 to 6 weeks, not 6+ months. The output is a structured Findings Report and a nine-seat adversarial advisory board pressure-test, not a deck. You keep all findings regardless of whether you engage further.
The board is a nine-seat structured review process. Each seat operates from a named expert intellectual model (Allie K. Miller, Nufar Gaspar, Conor Grennan, Ethan Mollick, Dr. Rumman Chowdhury, Andrew Ng, Goldratt and Rother, Hormozi and Campbell, Cassie Kozyrkov), with a rotating industry guest. The board's job is to find what is wrong with your AI thinking before you commit capital. Disagreements are documented as Resolved, Conditional, or Unresolved. Unresolved tensions are the most valuable part of the report.
Chris Duffy delivers every SPARK engagement personally. Founder of Ignite AI Solutions, 23 years UK Defence (Royal Signals, Special Forces), Certified Chief AI Officer (AIMAA), contributor to 3 Forbes articles, nominated for 3 awards at the 2026 National AI Awards. No junior consultants, no handoffs.
A flat executive review tells you what you want to hear. Nine adversarial seats operating from named expert intellectual models, each with a specific analytical methodology and evidence standard, do not. The board challenges its own findings against an evidence standard graded Observed, Corroborated, Inferred, or Assumed. Findings get pressure-tested before they reach you.
From £5,000. 4 to 6 weeks. Delivered by Chris Duffy directly. Findings yours to keep regardless of next step.