Agnostic on Platform. Specialists in Claude.

IgniteAI gives advice that is free from vendor loyalty. We recommend the tool that fits the client. Sometimes that's Claude. Sometimes it's Microsoft Copilot inside an existing M365 estate. Sometimes it's Gemini inside a Google Workspace environment where the stack already fits together and adding a new platform creates more friction than it removes.

At the same time, our delivery engine is Claude. Our internal operating system runs on Claude. Our clients who build AI operating systems with us build them on Claude. We are part of the Claude Partner Network.

These two things can look like a contradiction. They line up fine once you see the split, and clients always ask, so it's worth saying clearly.

What agnostic actually means

Vendor-agnostic means our recommendations are led by client outcome, not by partnership revenue.

When I sit in a boardroom at the end of a SPARK Discovery session, I'm presenting findings that say: here is where your friction lives, here are the tools best matched to your processes and your existing infrastructure, here is how we'd sequence the build. If the answer is Copilot because the client is already deep in M365 and the integration story is clean, that's what goes in the report.

I have seen too many projects where a consultant sold a preferred tool into a business whose whole ecosystem fought against it. The tool worked. The integration didn't. The adoption failed. Vendor loyalty in consultancy is a conflict of interest dressed up as a recommendation.

Our job is to find the friction and remove it. The best tool is the one that removes it cleanest, in the context that client actually lives and works in.

What Claude-anchored actually means

Being anchored on Claude means something specific. It means that when we build client AI operating systems, we build them on Claude. Our methodology for AI operating system design — the business brain, the project structures, the skill architecture, the context layers that make AI actually work for a specific person's specific job — all of it is built in Claude.

There are three reasons for that.

1. Output quality

Claude produces the highest-quality long-form output of any model we've tested for professional services work. For discovery reports, governance documents, knowledge bases, and the kind of nuanced analytical work that happens inside a £40M professional services firm, the output quality matters. We've done the comparison work. Claude is where we've landed.

2. Context architecture

The context architecture in Claude Projects is the best available for building persistent, business-specific AI systems. The ability to layer a client's business context, their voice, their processes, and their constraints into a working system that responds consistently is what separates a useful AI assistant from a generic chatbot. That architecture is what we sell.

3. The Claude Partner Network

We are part of the Claude Partner Network. That gives us early visibility into capability development, support access, and a relationship with Anthropic that informs how we advise clients on roadmap and capability planning.

Reconciling the two

The way I explain this to clients is direct.

We give you the best advice we can about which AI platform fits your business. That advice is free from vendor incentive. If the answer is Copilot, we'll tell you.

If the answer is Claude, or if you choose Claude, we build in Claude and we build it exceptionally well. Our methodology is the deepest in Claude operating system design because it's where we've done the most work, run the most implementations, and built the most repeatable patterns.

That combination is the right structure for a consultancy. A firm that recommends everything is usually selling something. A firm that only recommends one tool has a conflict of interest. A firm that gives honest advice on the right platform, then brings genuine depth if that platform is the one they know best: that's the relationship worth having.

And if you come to us already on Copilot? The answer is yes, we can still help. We work inside Microsoft environments. Our methodology applies across platforms. If the recommendation after discovery is to stay on Copilot and build inside that ecosystem, that's what we recommend. We will not push Claude into a business where it isn't the right fit.

Skills that stay when we go.