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AI Glossary · plain English for UK business

What is an AI Manifesto?

An AI Manifesto is a one-page, signable statement of how an organisation works with AI, written for humans rather than auditors. It has three parts: the Shield, meaning what you will never do; the Heart, meaning the principles that guide grey-area decisions; and the Engine, meaning the pre-approved uses your people can get on with today.

Why it matters for a UK business

Policies get filed. A manifesto gets signed, and people remember what they signed. It is the human half of governance: the document that tells staff what the business will never do with AI, what it stands for, and how AI is meant to work for them rather than against them.

What it looks like in practice

Three parts. Shield: the red lines, the things that will never be done regardless of how useful they would be. Heart: what the business stands for and how AI is expected to serve it. Engine: how AI actually works here, day to day, for the people using it.

What to do about it

Write it in your own voice, not a template's. Keep it short enough to read in one sitting. Have leadership sign it first, visibly, before asking anyone else to.

Related terms

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The AI Manifesto template → · All 22 terms in the glossary · The resource library

If this is the term that has come up in your business and you want it worked through against your own situation rather than in the abstract, that is a conversation, not a page.

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Written by Chris Duffy. Last reviewed .

Chris Duffy, founder of Ignite AI Solutions

About the author

Chris Duffy Founder and Chief AI Officer, Ignite AI Solutions

Chris is the founder of Ignite AI Solutions, a Certified Chief AI Officer and one of the Top 20 AI Leaders of 2026. He is a regular expert source for Forbes on AI and cybersecurity, and a member of the UKAI Council supporting accredited pathways for upskilling. He was nominated for 3 awards at the National AI Awards 2026, including the Aiconics Award for responsible AI. A UK Special Forces veteran, he now helps UK SMEs adopt AI safely and effectively.

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