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AI Glossary · plain English for UK business

What is the C-H-A-N-G-E framework?

C-H-A-N-G-E is Ignite AI Solutions' six-element cultural operating system for AI programmes: Communication, Human oversight, Attitude, Network, Governance and Enablement. It runs continuously alongside delivery rather than as a workstream that finishes.

Why it matters for a UK business

Technology deployments have a start and an end. Culture does not, which is why AI programmes that treat adoption as a workstream to be closed off tend to lose the gains a year later.

What it looks like in practice

Six elements, running continuously alongside everything else: Communication, Human oversight, Attitude, Network, Governance, Enablement. It is a layer, not a phase. Each element has an owner and a rhythm.

What to do about it

Pick the element the business is weakest on and start there. Most are weakest on Communication: people do not know what the business intends, so they fill the gap with the worst assumption.

Related terms

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Written by Chris Duffy. Last reviewed .

Chris Duffy, founder of Ignite AI Solutions

About the author

Chris Duffy Founder and Chief AI Officer, Ignite AI Solutions

Chris is the founder of Ignite AI Solutions, a Certified Chief AI Officer and one of the Top 20 AI Leaders of 2026. He is a regular expert source for Forbes on AI and cybersecurity, and a member of the UKAI Council supporting accredited pathways for upskilling. He was nominated for 3 awards at the National AI Awards 2026, including the Aiconics Award for responsible AI. A UK Special Forces veteran, he now helps UK SMEs adopt AI safely and effectively.

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